Web Chick works with more than 30 nonprofits, from shelters to food pantries to youth programs. The ones that raise the most online all get a few basics right.
1. Say your mission in one sentence
The top of your home page should say who you help and how, in plain words. If a visitor has to scroll to find out what you do, many will leave before they do.
2. Make giving one click away
Put a Donate button in the menu on every page. Link it to a short page that explains what a gift does, such as "$25 feeds a shelter dog for a week," with the giving options right there.
3. Make volunteering easy
List the roles you need, the time each one takes, and a simple sign-up form. Say what happens after someone signs up, so they are not left wondering.
4. Keep events current
Nothing makes a nonprofit look inactive faster than last year's fundraiser on the home page. Events, drives and announcements should be updated as soon as they change. Web Chick updates are done within 24 hours, with unlimited updates on one yearly invoice, which fits a nonprofit budget.
5. Make it accessible to everyone
The people you serve and the people who support you include people with disabilities. Forms, donation pages and documents must work with a keyboard and a screen reader. Every Web Chick site is built to WCAG standards at no extra charge.
6. Show where the money goes
Share results with numbers and real photos: animals adopted, meals served, families helped. Donors give again when they can see what their last gift did.
The short version
State your mission in one sentence, put Donate on every page, make volunteering simple, keep events current, make every form accessible, and show results. Those basics turn visitors into donors and volunteers.
