The Daily Brew:
What the Heck is E-E-A-T &
Why Your Website Needs It
Brewed fresh by WebChick – your go-to for websites that work harder.
If you’ve ever wondered why your website isn’t ranking as well as it should—or if you’ve been pouring your heart into content with little to show for it—this one’s for you.
Let’s talk about E-E-A-T:
That’s Experience, Expertise, Authoritativeness, and Trustworthiness—a big deal in Google’s eyes and even bigger when it comes to building online credibility.
It’s not a fancy trend. It’s the backbone of how real people and search engines figure out if your site is worth trusting—and ranking.
What Is E-E-A-T (and why should you care)?
Google introduced this concept to crack down on misinformation and promote sites that give users real value. In other words, if your content is accurate, helpful, and written by someone who knows their stuff, you’ll rank better. Period.
This matters even more for websites that talk about money, health, or personal safety. These “Your Money or Your Life” (YMYL) sites have to be especially trustworthy.
So, What Makes a Page “High-Quality” in Google’s Eyes?
Here’s the checklist:
- You show your expertise and real-world experience
- The content is clear, helpful, and well-written
- You tell people who you are and how to contact you
- Your site has a good reputation in your field
Warning: What Low-Quality Pages Look Like
Warning: What Low-Quality Pages Look Like
- No real author listed (hello “Admin!”)
- Fluff content with no real purpose
- Misleading titles or annoying pop-ups
- Poor grammar or a cluttered layout
- No way to know who runs the site
Google sees that and says, “No thanks.”
4 Ways You Can Improve E-E-A-T (That I Can Help You With!)
- Show Who’s Behind the Content
Add your name and a short bio to your blog posts. If you’ve got real experience—use it! Google wants to know you’re a human who knows what they’re talking about.
- Make Contact Info Obvious
This one’s easy. Your visitors should never have to dig to find how to reach you. Add About and Contact pages, and make sure they’re linked in your main nav or footer.
- Clean Up Outdated Pages
Old blog posts gathering dust? Time to fix them up or toss them out. Add quotes, visuals, or expert links. Even small updates can make a big difference.
- Build a Reputation That Speaks for Itself
You don’t have to be famous—you just have to be consistent. Keep sharing helpful tips, show off your knowledge, and be a voice people trust in your niche.
Final Thoughts (from me, not a robot)
Your website shouldn’t just exist. It should work for you.
And if it’s not moving, Google thinks it’s dead.
That’s why I created The Daily Brew—to help you stay active, stay current, and stay seen. E-E-A-T isn’t about gaming the system—it’s about showing up with real value.
Let’s make sure your website reflects you—the business owner, the expert, the awesome human behind the scenes.
Want help boosting your website’s E-E-A-T or cleaning up outdated pages? I’ve got you. Let’s talk.
Ready for a consultation? Contact us at WebChick.com
Want to dig deeper? Here’s the original article I pulled all this from:
