- Client
- OSU Sports Fans & Picture This
- Location
- 141 W. Water Street, Chillicothe, Ohio 45601
- Industry
- Officially licensed sports retail & eCommerce
- Platform
- Custom Shopify build
- Services
- eCommerce, product SEO, social reels & ads, Google Maps, unlimited updates
- Website
- osusportsfans.com
- Contact
- 740-773-5966 · osusportsfans@gmail.com
Who they are
OSU Sports Fans is a locally owned shop in the heart of downtown Chillicothe, Ohio, carrying officially licensed Ohio State University merchandise for Buckeye fans of every age — apparel, hats, home décor, jewelry, flags, and one-of-a-kind gift ideas. Under the same roof is Picture This, their custom picture-framing service, plus work from local artists and gear for the Cincinnati Bengals, Cincinnati Reds, and Ohio University Bobcats. It’s the kind of community store where game-day pride and small-town craftsmanship live side by side.
What we built
Web Chick built OSU Sports Fans a Shopify storefront on a premium, accessibility-minded theme, designed to handle a deep, fast-moving catalog — well over 700 products that change with every season and every championship run. The goal was a store that loads fast, looks polished on a phone in the stands, stays accessible to every shopper, and gets found on Google when someone searches for Buckeye gear.
- Built on a premium Shopify theme from a reputable developer who designs to ADA/WCAG standards
- 700+ products organized into clean, shoppable collections
- SEO-written product titles & descriptions so individual items rank and get cited
- ADA / WCAG-minded accessible design, tested for contrast and keyboard use
- Mobile-optimized and Google Lighthouse–checked for speed
- Google Business Profile & Google Maps updates for local search
- Social media product promotional reels, ads & social graphics — created at no extra charge
- Unlimited updates: new arrivals, sales, and seasonal swaps as fast as you can send them
Why it works
Because every product page carries its own descriptive, keyword-rich copy, the store earns search visibility item by item — not just on the homepage. Pair that with promo reels and Google Maps upkeep, and OSU Sports Fans shows up where Buckeye fans are actually looking: local search, social feeds, and Google. When inventory turns over after a big win, Web Chick’s unlimited-update model means the new gear is live the same day, not next month.
“Web Chick — innovative and creative with working toward your personal image! Crissy is always on, very personable and friendly! Creating the perfect ads and e-commerce site, pricing is amazing! Thanks for all you do to make us successful!”
— Lynn Berry, Google reviewSee it live — or get one like it
Browse the store Web Chick built, or reach out about a custom Shopify shop with product SEO, free promo reels, and unlimited updates of your own.
Visit OSU Sports Fans → Start your project